Tide Force

Tide – Honouring Insights

Tide Recruitment connects organisations with the right people to generate meaningful insight.

Founded with a niche insight in traversing communication with people from all social spectrums. With a careful attention to detail and an instinct for hearing what sits beneath the surface, Tide focuses on recruiting well-matched participants for market research, consumer insight, product testing, interviews, focus groups, specialist studies and beyond. 

Tide Recruitment supports research agencies, consultancies, universities, brands, and organisations running studies, consultations, trials, or pilot programmes. 

The aim is straightforward. 

Find the right people so discussions, testing, or feedback produce useful results. 

Tide's approach focuses on listening beyond the obvious. Assisting in identifying the behaviours, perspectives, and experiences that help organisations understand audiences more clearly. 

Every project begins with understanding the brief and identifying the individuals whose experiences and perspectives will create the most valuable discussion. Through thoughtful yet comprehensive screening and participant engagement, clients gain access to reliable feedback, authentic perspectives, and high-quality contributions.

Tide operates in line with Market Research Society (MRS) standards including RAS and UK GDPR, and ICO data protection requirements, ensuring participants are recruited responsibly, ethically, and with full transparency.

Tide Recruitment helps organisations navigate the currents of insight -connecting the right people with the questions that matter.