Why participate?

Market research gives you the opportunity to share your views on products, services and everyday experiences.

Companies and research agencies rely on feedback from real people to improve the things we use every day.

Participants simply share honest opinions —there are no right or wrong answers.

Important

Market research is not an attempt to sell you anything. Sessions are conducted purely for research purposes and give you the opportunity to share your thoughts, opinions, and ideas with companies that value genuine consumer feedback.  

And you get paid for taking part!

Registering with Tide allows us to contact you about potential research opportunities.

Registration does not guarantee participation in a study. Participants are selected according to the criteria set by research agencies and their clients.

1 Register your details
Complete the participant registration form.

2 Receive invitations
When research opportunities match your profile, you may be contacted.

3 Take part in research
Sessions may be online discussions, interviews, or product testing.

4 Receive payment
Participants are compensated for their time depending on the study.

Incentives

Participants are compensated for their time and feedback.

Typical incentives range between:

£40 – £120+ per session

Payments may be made via bank transfer, PayPal, voucher or cash, depending on the project.

Payments are typically made within 14 working days of taking part (Not including weekends).

Any personal details you provide when registering are used solely for the purpose of inviting you to relevant market research opportunities. Your information will never be sold or used for marketing or sales activity.

Data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and is managed in line with guidance from the Information Commissioner's Office (ICO).

Participant information is securely stored for up to two years after which it is permanently deleted. It is not shared with any third party unless you are successfully booked onto a project. 

If you are booked, a limited snapshot of your screener responses may be shared with the research agency and the client commissioning the study, solely to confirm your suitability. 

We only share data with agencies and clients who have confirmed their compliance with UK GDPR. Those organisations may retain this information under their own participation terms, which will be provided to you at the time. 

Your data will be retained for a limited period for research recruitment purposes and can be removed at any time upon request.

Your data is stored and processed within the UK and EEA. In the unlikely event of a data breach affecting your personal information, you will be notified in accordance with ICO requirements.

Your rights

You can withdraw your consent, decline any invitation, or request deletion of your data at any time by contacting us directly. All data handling is carried out in accordance with UK GDPR, the Data Protection Act 2018, and the Market Research Society Code of Conduct.