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Share your opinions. Help shape products and services.
Tide connects everyday people with professional market research studies conducted by research agencies and brands across the UK. These studies help companies better understand how people live, think, shop, and interact with products and services.
By joining the Tide participant database, you may be invited to take part in paid research activities where your thoughts, opinions, and experiences help organisations improve their products, services, and ideas.
Why Participate
Why participate?
Market research gives you the opportunity to share your views on products, services and everyday experiences.
Companies and research agencies rely on feedback from real people to improve the things we use every day.
Participants simply share honest opinions —there are no right or wrong answers.
Important
Market research is not sales or advertising.
You will never be asked to buy anything during a research session.
How it works
Types of Research Studies
Examples of research activities include:
Online focus groups
One-to-one interviews
Product testing
Online community research
In-home or in-store interviews
Most sessions last 45–90 minutes.
For some studies we may ask you to complete a quick pre-task beforehand. This might include sharing your thoughts in writing or uploading photos or short videos showing how you use certain products or services.
1 Register your details
Complete the participant registration form.
2 Receive invitations
When research opportunities match your profile, you may be contacted.
3 Take part in research
Sessions may be online discussions, interviews, or product testing.
4 Receive payment
Participants are compensated for their time depending on the study.
Incentives
Incentives
Participants are compensated for their time and feedback.
Typical incentives range between:
£40 – £120+ per session
Payments may be made via bank transfer, PayPal, voucher or cash depending on the project.
Privacy & Data Protection
Any personal details you provide when registering are used solely for the purpose of inviting you to relevant market research opportunities. Your information will never be sold or used for marketing or sales activity.
Data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and is managed in line with guidance from the Information Commissioner's Office (ICO).
Participant information is securely stored and only shared with the research team responsible for a specific project when necessary for recruitment purposes. Any information shared with research agencies or clients is limited to what is required for participation in that particular study subject to agreement at the time of recruitment.
Your data will be retained for a limited period for research recruitment purposes and can be removed at any time upon request.
Participation in research studies is always voluntary, and you may decline invitations or withdraw from the database whenever you choose.
Registering with Tide allows us to contact you about potential research opportunities.
Registration does not guarantee participation in a study. Participants are selected according to the criteria set by research agencies and their clients.
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